FEPROBA, the Federation of Farmers in the Anambe Basin, decided to test digital solutions to increase farmers’ statistical skills. This is important for the development of an effective rice commercialisation strategy, and to negotiate effectively with customers.
The implementation of this business model has experienced constraints resulting in little or no availability of production data. These difficulties have had major consequences in the management of FEPROBA, including slowness in collecting paddy, poor planning, and non-compliance with deadlines for delivering the product to the customers. This situation does not yet allow FEPROBA to implement a clear strategy for accessing the rice market.
On the other hand, FEPROBA and its members carry out mass production without considering the specifications of market demand in terms of variety and size of rice. Occasionally, the quality of the paddy or white rice production of the farmers does not meet the requirements of traders who want to align with market demand.
The challenges for FEPROBA are:
FEPROBA plans to create a digital solution to overcome its constraints and to promote the commercialisation/sale of the production of its members. On the other hand, it plans to have a guaranteed quality process for rice to comply with the market requirements.
ALTERNATIVE PARAGRAPH:
Although the project resulted in the establishment of a commercial relationship between FEPROBA and SODEFITEX (Development and Textile Sector Company), it also has its constraints. The lack of availability of production data are followed by unsteady management. Also, FEPROBA’s members carry out mass production without considering the specifications of market demand in terms of variety and size of rice.
FEPROBA itself faces different challenges. Collective management of rice commercialisation is still an obstacle. Negotiation with customers doesn’t go as smoothly, either. Additionally, the farmers’ paddy and rice quality is too low for the market requirements.
FEPROBA plans to create a digital solution to overcome its constraints and to promote the commercialisation/sale of the production of its members. On the other hand, it plans to have a guaranteed quality process for rice to comply with the market requirements. This will be achieved through the following strategy:
In practice, this will result in:
FEPROBA brings together 5,449 physical persons belonging to four (04) Hydraulic Unions whose members are 264 Economic Interest Groups (GIE), a union of women parboilers and an Association of Breeders of the Anambé Basin.