We see that it is often not enough, for small-scale farmers, to have a guaranteed minimum price for a cash crop such as coffee or cocoa. Therefore, this project is based on the Living Income framework. It aims to tackle the root cause of problems in the cocoa industry: poverty. If we do not look at farmers’ income first, tackling deforestation and child labour will remain problematic. The Living Income calculates the net annual income a farmer’s family’s needs in order to fulfil their basic human rights in a specific location. This project will be used to test the implementation and calculation of this new concept.
This project will be one of the first achievements of the Beyond Chocolate Charter signed by all major Belgian sector players. In implementing this project we will go beyond our work in Ghana.
What do we want to achieve by 2021?
The project aims to improve the living conditions of at least 440 farmer families (both men and women) in Ghana, to make their business activities resilient and sustainable and to raise awareness among more than one million customers across the countries where the chocolate bar will be sold.
What do we want to achieve by 2030?
The project aims to increase the numbers of beneficiaries by expanding to more Kuapa Kokoo members and other chocolate products, spreading to other Lidl countries and by inspiring other retailers.
In 2015 Lidl committed to have all its chocolate supply sold accordingly to the sustainable standards of UTZ, Rainforest Alliance and Fairtrade. The goal was achieved in 2016 and, 2 years later, in 2018, Lidl signed Beyond Chocolate. As a result, Lidl invited stakeholders around the table to develop a first initiative around Living Income in the chocolate sector. Rikolto and Fairtrade were involved since the beginning and, after 2 years, a first product was born under the name Way To Go: a chocolate bar for which an extra premium, on top of the Fairtrade premium, is paid to substantially move towards a Living Income. Today Way To Go chocolate bars can be found in Belgium and Netherlands and other countries will follow soon.