In the week of October 8, 2015, VECO Indonesia organized several feedback moments to discuss the results of the story collection using SenseMaker technology in Polman district on Sulawesi island, Indonesia. 517 farmers, farmer leaders, service providers, staff of the farmer organisation and other chain actors had shared earlier this year their experiences regarding the commercial relations between Amanah (the farmer organization) and Mars (the buyer). During that survey, they also interpreted their experiences in light of several key aspects of business inclusivity and sustainability.
The main goal of these feedback sessions was for the chain actors to ‘make sense’ of the patterns that had emerged from this data collection and come up with propositions to improve the commercial relations in the cocoa value chain in Polman district. At the first workshop, over 40 farmers and members of Amanah and Wasiat (the main service provider) eagerly read the stories that had been shared and interpreted them in the light of their day-to-day realities. Farmers showed themselves very understanding of the challenges that Amanah faces as a fairly young organization and came up with several propositions for all chain actors to strengthen the organization and its position in the value chain.