The VECO offices in the Andes region and Central America share a specific approach in their value chain work: promoting new opportunities for youth in the agri-business. Involving the new generation in the coffee and cocoa business - which stretches from production over processing to commercialisation - is paramount to keeping these agricultural sectors vibrant and to assure high quality coffee and cocoa reaches the world market.
In order to better understand the particularities of youth engagement in these value chains, both VECO offices have joined the Fragments of Impact initiative. The United Nations Development Programme (UNDP) in Europe and Central Asia and Cognitive Edge launched this initiative to foster understanding of fast-changing, highly-specific local contexts -in which most development organisations operate- through the use of SenseMaker®.
VECO teamed up with the International Labour Organisation (ILO) in Zambia to develop a common signification framework to grasp attitudes, perspectives and emergent patterns on youth involvement in the agri-business sector. Following the design of this framework, a first data collection took place in Peru, Ecuador and Nicaragua in December 2015. The resulting dataset was then analysed at a joint UNDP-ILO-VECO workshop in Istanbul in January 2016, under the guidance of SenseMaker® experts from Narrate/Cognitive Edge. They also exchanged useful techniques for a shared analysis of the emerging data with stakeholders and key staff.