We eat more meat than what would be good for us and for the planet. Unfortunately, changing our behaviour is not always easy. How can supermarkets play a role? Which techniques can they adopt to work their magic and make us eat less meat? And how do these techniques work?
Hendrik Slabbinck, a professor of marketing and a researcher at the Ghent University Behavioural Economics for Life (BE4Life) centre, dug into the existing literature (16 reviews covering at least 200 individual intervention studies) and ended up with the ranking below.
Which behavioural change techniques have the highest potential to reduce the purchase of meat and stimulate sustainable purchasing in supermarkets?