Generation Food was launched on Wednesday 25 September. The result of a collaboration between the province of Flemish Brabant, Boerenbond, PROEF, EIT Food, KU Leuven, UCLL, KBC, City of Leuven and Rikolto. The partners - all active within the agriculture and food sector - want to combine their expertise and network in this way to stimulate innovation and entrepreneurship.
During the launch event, Joris Lohman (Food Hub, NL) came to speak in front of a packed venue about the importance of co-creation and cooperation. Two elements that are strongly interconnected in the design of the project and the methodology of the innovation trajectories. The project partners signed a project charter, which describes the guiding principles for the project.