Over the next three years, Colruyt Group and Rikolto in Ivory Coast will collaborate with Fairtrade Belgium, the chocolate processor Puratos and UGent to make Colruyt Group's private label chocolate more sustainable. A living income for producers will go hand in hand with conservation and restoration of forests. The collaboration is part of the Beyond Chocolate initiative, which aims to make the entire Belgian chocolate sector 100% fair and sustainable.
Rikolto and Colruyt Group have already gained experience in recent years by setting up a transparent cocoa chain with young cocoa farmers from the Nicaraguan cooperative La Campesina. This experience is now being taken to a higher level. "With the new project in Ivory Coast, we are taking up the major challenge of setting up truly sustainable cocoa production in Africa," says Rikolto's Heleen Verlinden. "This is the first time for Rikolto that we will be working in Ivory Coast."