Farmers have a lot of valuable experience in coffee-growing. However, now they look to us to support them in improving their production says Ediño Ojeda, a 29-year-old member and technician in the Peruvian cooperative La Prosperidad de Chirinos. His job as a technical inspector is one of the services the cooperative offers its members and helps families earn 20% more income annually from selling more and better specialty coffee.
"I joined the cooperative because of my parents, even though they didn't want me to," he explains, remembering how a few years ago being a coffee farmer was synonymous with poverty in the area.
Opportunities for young people were scarce in rural areas, but while he was finishing his studies at the local high school, La Prosperidad recruited him and other young sons of members to work in new professional areas of the business. There, he had the opportunity to undertake internships, lead new product lines, head a committee, and be a member of the School of Leaders.